by Will Dean : It Takes a Tribe: Building the Tough Mudder Movement

ISBN : #0735214697 | Date : 2017-09-12

Description :

PDF-827d8 | “Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.   Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how o… It Takes a Tribe: Building the Tough Mudder Movement

It Takes a Tribe: Building the Tough Mudder Movement by by Will Dean

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